Working with values and frames to accelerate positive change

Introduction to Common Cause workshop

This full-day workshop is for those new to the topic and explores how values and frames work, why they matter, and how a values-based approach can be used by individuals and purpose-driven organisations to become more effective in creating a just and sustainable world.

The core outcomes of this workshop, besides familiarising participants with the background research and approach, is to build recognition of the importance of this work and give participants the tools and inspiration to apply this thinking to enhance their work.

This workshop covers:

  • What values are and how they work and develop.
  • Why values matter and how they connect to human behaviour and societal issues.
  • Mental frames and framing.
  • How to work with values and frames to enhance organisational communications and other change activities.

Who should attend
This workshop is for people working on shifting societal behaviour – campaigners, communicators, organisers, social service professionals and leaders of organisations who want to strengthen long-term support for their issues and in so doing create a more just, sustainable and democratic world.

Register here for the workshop

Additional information

  • Date: Wednesday, 29 November 2018
  • Times: start is 8h30 for 9h00 and finishes by 16h00.
  • Venue: Stoep Start-up, 3 Tiverton Road, Plumstead, Cape Town.
  • Sustenance: refreshments, snacks and a light lunch are included.
  • Fees: for-profit organisations = R1300; NGO/Gov/Edu Sector = R950; Students = R500. If this is not affordable, please get in touch — we’d like you to participate.
  • Groups: Implementing something new is easier with the support of like-minded colleagues. For this reason, we offer a free third spot for every two places booked by the same organisation. The third person must complete the registration form with “zero” in the amount to be paid section and notify us by email (email in footer).

What previous participants said:

Common Cause helps us get clear about what we individually and collectively stand for, and how this shapes the world around us. This work stimulates an important and generative exploration about the values and viewpoints that create fertile ground for deeper and more lasting positive change. (Louise van Rhyn, CEO & Founder, Partners for Possibility)

In a world facing numerous challenging issues that require action with integrity, the Common Cause workshop is a powerful lens to stop, ‘look’ and consider not only one’s own values but the effect our values have in a global context. Robert is a good listener and has a unique ability to convey ideas and stimulate conversation. (Cindy de Haan, Director, SouthSouthNorth)

The workshop was an awakening to the way in which information that we put out there is perceived. These valuable skills learnt that will definitely be implemented moving forward. The way in which the workshop was structured allowed one to arrive at the conclusions being made with your own ‘penny drop’ moments. (Matthew Becker, Endangered Wildlife Trust, African Crane Conservation Programme)

I wish we could stop the world for a while for all humans to learn to work with the Common Cause approach to values and for us to then reboot our society with more joyful, unifying and caring purpose. (Gabby Harris, Curator of Animal Behaviour and Guest Experience at uShaka Sea World, Durban)

The work of Common Cause is key to the gear shift needed in addressing so many seemingly intractable environmental and social problems. Well worth it and highly recommended. (Patrick Dowling WESSA member)

Easily the most exciting day of training I have had for a while. It gave me some key insights into new ways to communicate to change the world. (Jane Notten, Director, Rothko)

We need to completely rethink how we communicate environmental and social needs if we want to rally communities and people to respond in a way that’s going to bring about real change. This workshop is a chance to shift gear in terms of how we think and communicate sustainability messages. When we truly understand what makes people tick, we can tug them in a positive direction – and that is in the interest of the common good. (Leonie Joubert, Author)